Lead the University through a comprehensive redesign and refresh of its brand identity, aligning visual and verbal assets with institutional values and strategic goals.

Oversee the development and rollout of updated brand guidelines, ensuring consistency across print, digital, and video applications.

Direct cross-functional teams in the creation of new core assets—including logos, color palettes, typography, and photography standards—to modernize and unify Princeton’s visual communications.

Partner with senior leadership, academic departments, and external vendors to ensure broad adoption and long-term sustainability of the refreshed brand.

Responsible for leading all phases of design concepting and implementation across global omnichannel campaigns with a focus on brand differentiation and value for a multibillion-dollar business.

Create high-quality visual designs for a wide range of deliverables including marketing collateral, infographics, social media graphics, event materials, instructional demos and product data sheets. ​Implement corporate guidelines on website design and HTMLs

Directing creative projects for Viacom, DirecTV, Bloomperg L.P., Edelman PR and Sudler & Hennessey​

Developing, designing and executing marketing collateral for dynamic marketing campaigns.​

Brainstorming, conceptualizing, planning and executing projects in collaboration with the Creative Director.

Managing design, typography, and overall visual identity in both online and offline spaces

Designed & developed in-magazine advertorials, department PowerPoint templates, custom presentations, sell sheets, and mock-ups.​

Executed brand platforms and marketing sales collateral across print, digital, social media and events.

Design and lead undergraduate-level courses focused on Adobe InDesign, with an emphasis on real-world application and professional standards. Structure the classroom experience to mirror a working design studio—promoting collaboration, critique, and iterative process.

Develop and deliver a curriculum covering layout design, typographic hierarchy, publication workflows, and print/digital production. Mentor students through hands-on projects ranging from editorial spreads to multi-page publications, preparing them for industry expectations.

Foster a creative, deadline-driven environment that encourages experimentation, accountability, and client-centered thinking.

Oversaw all areas of the branding and launch of WSJ a new Magazine from the Wall Street Journal, an elegant upscale magazine that became the new industry standard in luxury magazines.

Ensured deliverables and created a productive advertisement environment by directing printers on all printing, manufacturing, designing, and timely delivery of key collateral.

Directed the production, manufacturing, scheduling, contracts, and edit/advertising departs of Art + Auction, Modern Painters, Gallery Guide, Gallery Guide Europe, Culture, Culture + Travel and Museum Magazines.

Led 3 art directors, 3 associate art directors, 2 production managers , 2 designers and 1 traffic coordinator.​

Ensure productions met brand creative and business goals by liaising with consultants, partners and vendors.

Exceeded deadlines and quality standards in a high-volume environment while creating a wide range of collateral materials (media-kits, sell sheets, die-cut brochures, invitations, event signage, programs, presentations and in-book ads).

Managed projects through the complete design process, from concept to execution and production.

Created work flows, font management, and archiving with in-house technology and editorial departments.

Developed page templates and accurate designs based on art director’s thumbnail sketches.

Responsible for scheduling adherence to project tracker and weekly attendance to project meetings.